Trademark class

What trademark class is real estate in?

Real estate falls in Class 36, finance & insurance, and depending on what exactly you sell it can also fall in Class 35 or Class 37 or Class 42. Everything below is read from the USPTO's own list of accepted descriptions, not from an opinion about where it belongs.

The short answer

Searching the USPTO Trademark ID Manual for real estate returns 153 accepted descriptions, and most of them sit in Class 36. The manual is the list of identifications the office has already approved, so wording taken from it is pre-approved and settles the class at the same time.

The class follows from the identification you write, so "what class am I in" is really "what exactly do you sell". How the class system works covers the rest.

Class 36 · Finance & insurance

Banking, insurance, investing, real estate, or other money services.

96 accepted descriptions in the manual mention real estate. For example:

Class 35 · Retail, ads & business

You run a store, sell advertising or marketing, or provide business and office services.

27 accepted descriptions in the manual mention real estate. For example:

Class 37 · Construction & repair

You build, install, clean, or repair things like buildings, vehicles, or equipment.

11 accepted descriptions in the manual mention real estate. For example:

Class 42 · Tech & software services

Software as a service (SaaS), app development, IT, design, or science and engineering services.

9 accepted descriptions in the manual mention real estate. For example:

Real estate appears in 4 classes because what you make, what it is made of and the service of selling it are separate classes. Pick the descriptions above that match what you actually do.

Real estate is a service, so it sits in Classes 35 to 45. Software that delivers a service is often Class 9 or Class 42 as well.

Finance, insurance and real estate: insurance underwriting and real estate brokerage are here. Software that does the same job is a good, not a financial service: downloadable software is Class 9.

The class decides what a registration covers; it does not decide whether the name is available. Relatedness is judged on the identifications, so a conflict can sit in a class you never looked at: the same name in a different industry.

Check whether your name is clear for real estate Searches the live USPTO register, including sound-alike and meaning-alike names. First search $2, then $5.

Other things in Class 36

brokeragecreditfinancefinancialfinancial planningfundraisinginsuranceinvestinglendingloansmortgagepayment processing

Common questions

What trademark class is real estate in?

Real estate sits in Class 36, finance & insurance. That is where the USPTO's own ID Manual puts it: 96 accepted descriptions mentioning real estate fall in Class 36. Depending on exactly what you sell it can also fall in Class 35 or Class 37 or Class 42.

Do I have to file in more than one class?

You file in every class you actually use the mark in, and the USPTO charges its fee per class. Selling a product and also running an online store for it is two classes, not one. Filing in classes you do not use is worse than filing in too few: an application has to be supported by real use or a genuine intent to use.

Does the class decide whether my name is available?

No. The class decides what a registration covers. Availability turns on whether someone already holds a similar mark for related goods, and relatedness is judged on what the identifications say rather than on the class number, so marks in different classes can still conflict.

Not what you sell? Search the class finder for your own wording, or browse all 45 classes.

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Free tools: class finder · deadline calculator · what a report looks like · how to trademark a name © LaunchTime IP · Software, not a law firm. General information about U.S. trademark law and the Nice Classification, not legal advice. Class lists are a guide: the USPTO decides how your goods are classified from the identification you file.